Use the Right Subject line

Always use the relevant subject line for your email. Never use a subject like ‘Hi’, ‘Hello’ or other general words which does not convey the essence of your mail in few simple words. Also do not send a mail with no subject as this will not give any idea of your mail to the reader and he needs to open it to find the contents of it. This will not only wastes his time but also sometimes annoys him. Use only few words as subject relevant to your email purpose from which the user must get a little idea of what the mail is about and its priority.

The Subject Line is your Message

The subject line is the most-read part of an E-Mail. Often, the E-Mail recipient decides whether to read your E-Mail or send it to trash based on the subject line. Not having a subject line or forgetting a subject line is even more of a guarantee that your E-Mail will not be read.

E-Mail marketing professionals live and die by subject lines. A good subject line will sum up what the message is all about, but still entice someone to open the message, read it, and take action. For E-Mail marketing, personalizing a subject line with your company’s name or the recipient’s name or other information can also lead to higher message open rates.

According to Jupiter Research, including the company name in the subject line can increase open rates by up to 32 percent to 60 percent over a subject line without branding.

Use a Meaningful Subject Line

A meaningful subject line is an important prerequisite of any E-Mail. The recipient most likely has many E-Mails in his Inbox. He or she is going to scan the Subject line quickly to narrow down the list of E-Mails on which to take action or read. If you do not have a meaningful Subject line, the recipient may not read it or worse, may even trash it without reading.

Take a moment to see whether the Subject line conveys the essence of what is in the actual E-Mail body before hitting that "Send" button.