The Subject Line is your Message

The subject line is the most-read part of an E-Mail. Often, the E-Mail recipient decides whether to read your E-Mail or send it to trash based on the subject line. Not having a subject line or forgetting a subject line is even more of a guarantee that your E-Mail will not be read.

E-Mail marketing professionals live and die by subject lines. A good subject line will sum up what the message is all about, but still entice someone to open the message, read it, and take action. For E-Mail marketing, personalizing a subject line with your company’s name or the recipient’s name or other information can also lead to higher message open rates.

According to Jupiter Research, including the company name in the subject line can increase open rates by up to 32 percent to 60 percent over a subject line without branding.